We started Takara because saving and investing is currently harder than it should be.

Ioana, our Founder & CEO, has spent nearly a decade building products in FinTech and Payments in London. Even with all that experience, she noticed how quickly her savings would slip whenever life got in the way.

Alex, our Chief Science Officer, holds a PhD in Behavioural Economics and most recently worked as an Economist at Google in San Francisco. He knows firsthand how powerful psychology and design can be in shaping everyday decisions.

Together, we’re bringing behavioural science, gamification, and emotional design to saving and investing. If social media can hook people with streaks, triggers, and rewards, why can’t money apps use the same tools to help people build wealth instead of lose it?

We believe saving should feel as engaging as spending—because consumerism’s grip on society is only getting stronger. Takara is here to change that, before it’s too late.